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Digital Marketing Company is any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common Digital Marketing Company initiatives center around distributing a brand message through search engines, social media, applications, email, and websites.

Today, Digital Marketing Company often focuses on reaching a customer with increasingly conversion-oriented messages across multiple channels as they move down the sales funnel. Ideally, marketing teams will be able to track the role each of these messages and/or channels played in reaching their ultimate goal.

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