Many marketers struggle with determining which channels are driving the most value, and therefore the ones they should spend more on. This challenge is exacerbated by the increasingly wide variety of digital channels they need to be present across. With this in mind, marketing teams should leverage a platform that uses advanced attribution modeling. This will give them insight into spend and success rates across multiple digital channels, and actionable suggestions on how to then optimize ad spend.

With the right Digital Marketing Company platform, you can gain a better understanding of what type of content resonates with your customers across platforms. This allows marketers to understand which voice and creative elements garner the most engagement.

The right Digital Marketing Company platform will help you make better choices to drive revenue when planning media, tracking your brand across channels, leveraging new advertising techniques or conducting media buys. A major part of this is assisting marketers in understanding both direct response campaigns and more qualitative campaigns, such as brand building. Digital Marketing Company platforms can assist in developing the KPIs to test these, and provide metrics into how their value compares over time.